Impressions
456,789
14.2%vs last week
Clicks
8,234
9.1%vs last week
Cost
$18,450.00
11.3%vs last week
Conversions
412
6.8%vs last week
CTR
1.8%
0.3%vs last week
CPC
$2.24
5.2%vs last week
Ad Groups
Performance by ad group
| Ad Group | Status | Impressions | Clicks | CTR | Conversions | Cost | CPC |
|---|---|---|---|---|---|---|---|
| Core Brand Terms | active | 145,230 | 2,890 | 1.99% | 156 | $6,450.00 | $2.23 |
| Branded Product Names | active | 98,450 | 1,980 | 2.01% | 108 | $4,230.00 | $2.14 |
| Competitor Terms | active | 76,890 | 1,450 | 1.89% | 67 | $3,120.00 | $2.15 |
| Exact Match Brand | active | 54,320 | 1,120 | 2.06% | 58 | $2,340.00 | $2.09 |
| Brand + Category | active | 43,210 | 560 | 1.30% | 23 | $1,560.00 | $2.79 |
| Misspellings | paused | 21,450 | 234 | 1.09% | 0 | $750.00 | $3.21 |