Increase Budget

campaign • Summer Sale 2026

pending

critical

Account: Acme Corp

Category: budget

Confidence: 92.5%

Created: February 11, 2026 at 8:30 AM

Current vs Proposed State

Side-by-side comparison of changes

Current

Daily Budget$100.00

Budget TypeDaily Standard

Average CPC$1.50

Delivery MethodStandard

Proposed

Daily Budget$150.00

Budget TypeDaily Standard

Average CPC$1.50

Delivery MethodStandard

AI Reasoning

Why this change is recommended

Campaign performance exceeds targets with 45% ROAS increase. Budget constraint limiting scale. Historical data shows consistent conversion rate of 4.2% with average order value of $125. Current budget exhausted by 2pm daily, missing evening peak hours (6-9pm) where conversion rate is 15% higher.

Projected Impact

Expected performance changes over the next 30 days

Impressions

18,750

Current: 12,500

+50.0%

Clicks

1,275

Current: 850

+50.0%

Cost

$150.00

Current: $100.00

+50.0%

Conversions

Current: 36

+50.0%

Review this proposal and take action