← Back to Approval Queue
Pause Keyword
keyword • cheap alternatives
approved
normal
Account: Retail Plus
Category: targeting
Confidence: 94.1%
Created: February 10, 2026 at 4:45 PM
Current vs Proposed State
Side-by-side comparison of changes
Current
StatusActive
Max CPC Bid$1.50
Quality Score3/10
Total Spent (90d)$2,400
Conversions (90d)0
Proposed
StatusPaused
Max CPC Bid$1.50
Quality Score3/10
Total Spent (90d)$2,400
Conversions (90d)0
AI Reasoning
Why this change is recommended
Zero conversions over 90 days with $2,400 spend across 1,600 clicks. High bounce rate of 78% indicates poor relevance and quality traffic. Search term analysis shows users looking for free/cheap alternatives rather than premium product. Average session duration of 12 seconds vs site average of 2m 15s.
Projected Impact
Expected performance changes over the next 30 days
Impressions
0
Current: 45,000
-100.0%
Clicks
0
Current: 1,600
-100.0%
Cost
$0.00
Current: $2,400.00
-100.0%
Conversions
0
Current: 0
0.0%