Enable Target ROAS

campaign • Enterprise Lead Gen

pending

high

Account: SaaS Company

Category: bidding

Confidence: 89.7%

Created: February 11, 2026 at 9:00 AM

Current vs Proposed State

Side-by-side comparison of changes

Current

Bid StrategyManual CPC

Current ROAS320%

Max CPC$3.50

Conversions (30d)547

Proposed

Bid StrategyTarget ROAS

Target ROAS350%

Max CPCAutomated

Conversions (30d)547

AI Reasoning

Why this change is recommended

Campaign has sufficient conversion data with 547 conversions over past 30 days and stable performance (ROAS variance <8%). Current manual CPC bidding showing consistent 320% ROAS. Smart Bidding eligibility met with 95% confidence. Historical testing on similar campaigns showed 12-18% ROAS improvement with Target ROAS strategy. Recommended target: 350% ROAS with 2-week learning period.

Projected Impact

Expected performance changes over the next 30 days

Impressions

118,750

Current: 125,000

-5.0%

Clicks

4,410

Current: 4,200

+5.0%

Cost

$15,435.00

Current: $14,700.00

+5.0%

Conversions

639

Current: 547

+16.8%

Review this proposal and take action