Reallocate Budget

campaign • Winter Clearance

pending

critical

Account: E-commerce Store

Category: budget

Confidence: 91.2%

Created: February 11, 2026 at 6:45 AM

Current vs Proposed State

Side-by-side comparison of changes

Current

Daily Budget$125.00

Current ROAS580%

Budget Utilization100% (by 11am)

Lost Impression Share42%

Proposed

Daily Budget$200.00

Target ROAS550%

Budget Utilization95% (all day)

Lost Impression Share18%

AI Reasoning

Why this change is recommended

Top-performing campaign limited by budget, exhausting daily allocation by 11am. ROAS of 580% vs account average of 340%. Meanwhile, "Brand Awareness" campaign has 40% budget surplus daily with 180% ROAS. Recommend shifting $75/day from Brand Awareness to Winter Clearance to maximize revenue during seasonal peak.

Projected Impact

Expected performance changes over the next 30 days

Impressions

44,800

Current: 28,000

+60.0%

Clicks

1,792

Current: 1,120

+60.0%

Cost

$200.00

Current: $125.00

+60.0%

Conversions

104

Current: 67

+55.2%

Review this proposal and take action