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Weekly Performance Report

Feb 4 - Feb 11, 2026 • Generated February 11, 2026 at 8:00 AM

Weekly
completed

Executive Summary

Performance for the week of Feb 4-11, 2026 showed strong growth across all key metrics. Overall spend increased by 12.5% while maintaining a healthy ROAS of 4.25.

Key Highlights

  • Total Spend: $45,670 (+12.5% vs. last week)
  • Conversions: 892 (+8.3% vs. last week)
  • ROAS: 4.25 (+18.7% vs. last week)
  • CPA: $51.20 (-8.2% vs. last week)

Top Performing Campaigns

Campaign Spend Conversions ROAS
Brand - Search $15,230 324 5.2
Product - Shopping $18,450 412 4.8
Lead Gen - Search $7,430 89 3.9

Recommendations

  1. Increase budget for Brand - Search campaign by 20% to capture additional market share
  2. Consider pausing Retargeting - Display campaign due to low ROAS (3.1)
  3. Add negative keywords to reduce wasted spend on low-quality traffic
  4. Test new ad copy variants for Product - Shopping to improve CTR